Building for the real market
- Mona Mehta
Even as recently as a year ago, the real estate market was considered as sellers’ market. Now, with the economic downturn, the tables have turned as the market for high end real estate has begun to dry up. Builders are now, for the first time, foraying into selling affordable housing built mostly in the distant suburbs of metros, and allocated through a lottery system. For instance, Tata Housing has recently announced a move into low cost-cost housing by launching ‘Shubh Griha’ as its first valus homes concept in Boisar near mumbai. The project will be spread across 67 acres of land where the company will sell about 1,200 apartments in Plase-I. These will be priced between Rs. 3.9 lakh and Rs. 6.7 lakh and will be built in three sizes – 280 sq ft, 380 sq ft and 465 sq ft. A Tata Housing survey showed that 45% of the low-income and migrant population live in rented accomodation. Project like these aim to convert many into homeowners.
However, the moot point here is that Tata Housing alone will not be able to meet the involving needs of all homebuyers. Under the Shubh Griha project, only 1,200 of all applicants will get possession and that too only after two years. The government needs to free a lot more land for builders to construct affordable housing on the scale that is necessary to satisfy the huge demand.
The government also needs to consider creating a regulator for real estate that affordable housing remains affordable. Certain builders still demand a premium for affordable 2 and 3 BHK appartments in faraway suburbs despite advertising them as affordable property. Moreever; some buyers complain that certain builders even refrain from meeting them when they want to negotiate. A regulatory body which can register end-buyer’s complaints and enforce standards on builders is necessary.
Builders have their own reasons the be cautious about affordable housing. The repeated rise in cement proces, for example, threatens to raise constructions costs and reduce margins. Still, the logic of the market demands that the next wave of construction takes place in the affordable segment.


