Tata Housing Development Company, a fully owned subsidiary of Tata Sons has forayed into a low cost housing project across 67 acres land in Boisar in Mumbai called ‘Shubh Griha’, thus launching its first value homes concept.

Developmental Plans/ Planned presence
This venture envisages setting up of its first Township at Boisar, Maharashtra. Once this property is operational, we will set up a pan India presence across Tier I and II cities in India.

Key Cities planned for presence
Boisar, Maharashtra
Bengaluru
Delhi

THE TARGET AUDIENCE
We would be offering homes to people with an annual household income of Rs. 1.5/- to Rs. 3/- lacs classified as the Lower Income Group. These are typically people currently staying in rental accommodation or ‘Chawls’. They are very conscious of their privacy, which is why their room designs are such that it accommodates more than 5 members. In most such houses, they have a mezzanine floor, to maximize and optimize within the limited space of their home. They do not enjoy even the basic infrastructural facilities, but they are still extremely socially and religiously inclined and indulge in celebrating all such occasions with enviable enthusiasm. Financially they are not well to do but are open to more investment options than just bank Fixed Deposits and Post offices. They are now a more confident lot. Their major needs are having more space as the family has extended and better lifestyle for their family.

THE TOWNSHIP EXPERIENCE
Demographic and lifestyle changes are creating a demand for more diverse residential formats. A key source of a Township’s appeal is the experience and ambience it provides. These are generated by a mix of factors including the physical environment, the mix of facilities, and the opportunity for social interaction. Together, they contribute to a sense of place, a sense of community ownership and a strong point of difference from other Townships or Formats. We at TATA Housing realized that the development of a Township would help in increasing opportunities for community interaction and hence community ‘connectedness’. Integrated township is going to give better lifestyle to its residents.

‘Shubh Griha’, the Low Cost Housing component of the Township would be developed as Phase I and will be developing additional housing complexes within the Township in a phased manner. Shubh Griha shall offer the following:

• Integrated township approach
• Sufficiently large centralized and accessible open space
• Recreational facilities in the Township accessible by residents of ‘Shubh Griha’
• Separate Hawking area
• Self sufficient segments with community spaces for socio-religious gatherings
• Neighborhood Retail spaces, specified Hawkers zones
• Amenities inside the Township accessible by residents of ‘Shubh Griha’
• Nursing home
• School
• Play garden
• Post office
• Vegetable & fish market
• Community hall
• Garden

PROJECT DETAILS
Location: Boisar, Maharashtra
Plot Area: 62.94 Acre
Open Space: 10% (for parks, ground etc)
Amenities Area: 5%

THE PRODUCT AND SPECIFCATIONS

The following are the additional feature included at ‘Shubh Griha’ – Boisar:

• Rain Water Harvesting
• To be certified under IGBC for Green Building
• Balanced mix of buildings and open spaces – best quality lighting & ventilation for all apartments
• Vehicular movements restricted to the external periphery allowing the internal courts exclusively for pedestrian movement
• Large vegetated area to ensure fresh environment for living
• Vermiculture – to make eco-friendly natural fertilizer
• 2-tier security structure
• Dedicated space for retail zone for daily needs
• School, playground within the complex
• Shuttle service will be provided for reaching MIDC area and Railway station

THE PRICING
TATA Housing offers homes at ‘Shubh Griha’ starting from Rs. 3.9 lacs to Rs. 6.74/- lacs.